Content Marketing
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Sustainability & Ethical Marketing
As business owners, we have pondered our Why (thank you, Simon Sinek) and developed our Big Hairy Audacious Goal, (thank you, Jim Collins). Now businesses are increasingly called upon to focus on ethics and sustainability in their overall operations. As sustainability continues to evolve as a key concern to your customers, its principles should be…
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Marketing Automation
Simply put, marketing automation refers to the use of technology or software to schedule and complete routine marketing tasks. While often associated with email marketing and CRM, marketing automation systems and processes can reduce the manual work in any aspect of your marketing tasks and facilitate marketing on multiple digital channels. If you have ever…
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Repurposing Content
Ways to expand reach and adapt content for multiple channels. As we enter 2024, this is the ideal time to review your 2023 content strategy and sum up the past year’s wins and learnings. Hopefully, you have already established KPIs (key performance indicators) from last year’s goal setting, and have charted your progress and identified…
Fetch Communications 