Hyper-personalization
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UPDATED! Coming soon in our marketing blog.

My apologies, subscribers. I have been remiss in keeping up a steady stream of helpful, informative articles designed to assist small- to medium-sized businesses, solopreneurs and nonprofits succeed in their content marketing initiatives. That said, I’m back and I’m fully loaded with great content marketing how-to’s and tips to share with you. I have been…
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Hyper-Personalization

How customer data and AI-driven consumer insights combine to turbocharge your marketing Personalization has been used in marketing for decades as a strategy to strengthen connections with customers. Ever since the 1980s when businesses first learned to mail merge a database of contacts into a form letter, consumers have rapidly increased their demand for individualized…
