Assess Effectiveness
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A 6-Step Guide to Measure Marketing ROI
Once you learn how to set up metrics — key performance indicators (KPIs) —you’ll understand the tremendous value of measuring the effectiveness of one campaign versus another, then campaigns IN PROGRESS (so you can adjust it in real time). You will be able to track where your marketing dollars are best spent, and stop spending on…
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How to Assess your Marketing Operations
If you’re not seeing the marketing results you’re hoping for, it’s time to conduct a gap analysis on your marketing operations. Here’s how:
Fetch Communications 