SME Essentials
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A 6-Step Guide to Measure Marketing ROI
Once you learn how to set up metrics — key performance indicators (KPIs) —you’ll understand the tremendous value of measuring the effectiveness of one campaign versus another, then campaigns IN PROGRESS (so you can adjust it in real time). You will be able to track where your marketing dollars are best spent, and stop spending on…
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How to Assess your Marketing Operations
If you’re not seeing the marketing results you’re hoping for, it’s time to conduct a gap analysis on your marketing operations. Here’s how:
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Dealing with Trolls
The internet is rotten with trolls. The Solution: Focus on next steps. The number 1 advice from the internet is to ignore the troll and “report the abuse.” Take note of those words — this is ABUSE, and the person trying to inflict damage is an ABUSER. Hint: It’s them, not you.
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How to build Brand Trust through Content Marketing
For small- to medium-sized businesses, solopreneurs, nonprofits and mission-driven brands, trust can be earned quickly through authentic content, good storytelling, strong reviews, and consistent customer care.
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Aligning Marketing Strategy with Business Goals
… tactics will never deliver the returns you would see from a true long-term marketing strategy — one that requires a much deeper understanding of marketing your offering, audience, positioning and messaging.
Fetch Communications 