+ Business Advice
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A 6-Step Guide to Measure Marketing ROI
Once you learn how to set up metrics — key performance indicators (KPIs) —you’ll understand the tremendous value of measuring the effectiveness of one campaign versus another, then campaigns IN PROGRESS (so you can adjust it in real time). You will be able to track where your marketing dollars are best spent, and stop spending on…
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How to Assess your Marketing Operations
If you’re not seeing the marketing results you’re hoping for, it’s time to conduct a gap analysis on your marketing operations. Here’s how:
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Dealing with Trolls
The internet is rotten with trolls. The Solution: Focus on next steps. The number 1 advice from the internet is to ignore the troll and “report the abuse.” Take note of those words — this is ABUSE, and the person trying to inflict damage is an ABUSER. Hint: It’s them, not you.
Fetch Communications 