Content Marketing
-
How to Assess your Marketing Operations
If you’re not seeing the marketing results you’re hoping for, it’s time to conduct a gap analysis on your marketing operations. Here’s how:
-
Dealing with Trolls
The internet is rotten with trolls. The Solution: Focus on next steps. The number 1 advice from the internet is to ignore the troll and “report the abuse.” Take note of those words — this is ABUSE, and the person trying to inflict damage is an ABUSER. Hint: It’s them, not you.
-
How to build Brand Trust through Content Marketing
For small- to medium-sized businesses, solopreneurs, nonprofits and mission-driven brands, trust can be earned quickly through authentic content, good storytelling, strong reviews, and consistent customer care.
-
Aligning Marketing Strategy with Business Goals
… tactics will never deliver the returns you would see from a true long-term marketing strategy — one that requires a much deeper understanding of marketing your offering, audience, positioning and messaging.
-
Unlock Customer Insights: Know Your Audience
Small businesses can gather customer insights effectively —without annoying people— by using low-friction, value-driven, and well-timed methods. Here’s a practical approach:
-
UPDATED! Coming soon in our marketing blog.
My apologies, subscribers. I have been remiss in keeping up a steady stream of helpful, informative articles designed to assist small- to medium-sized businesses, solopreneurs and nonprofits succeed in their content marketing initiatives. That said, I’m back and I’m fully loaded with great content marketing how-to’s and tips to share with you. I have been…
-
The 4 Essentials clients should provide to their marketing agency
You need to be able to objectively discuss your preferences to guide design decisions. You and your marketing agency share the responsibility of ensuring your choices are aligned with your vision, values and target audience expectations. Your choices have to be honest and realistic, and are guided by your Business Plan.
-
Applied AI Overview
“63% of brands say AI is already impacting their marketing strategies.” thewisemarketer.com We’re inundated with info about the huge impact machine learning and generative AI is having across industries, but how can the average small business or nonprofit benefit from this burgeoning technology? Well. I asked ChatGPT the following questions: In no time at all,…
-
Video Marketing and Short-Form Content
Why businesses and nonprofits need to master this: Short-form video ranks #1 for ROI and outperforms every other marketing method. *mic drop* To be completely honest, when I rolled up my sleeves to research this topic (as I do before I write anything), I found an excellent blog on short-form video published recently at Hubspot.…
-
Hyper-Personalization
How customer data and AI-driven consumer insights combine to turbocharge your marketing Personalization has been used in marketing for decades as a strategy to strengthen connections with customers. Ever since the 1980s when businesses first learned to mail merge a database of contacts into a form letter, consumers have rapidly increased their demand for individualized…
Fetch Communications 