Machine Learning
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Unlock Customer Insights: Know Your Audience
Small businesses can gather customer insights effectively —without annoying people— by using low-friction, value-driven, and well-timed methods. Here’s a practical approach:
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The 4 Essentials clients should provide to their marketing agency
You need to be able to objectively discuss your preferences to guide design decisions. You and your marketing agency share the responsibility of ensuring your choices are aligned with your vision, values and target audience expectations. Your choices have to be honest and realistic, and are guided by your Business Plan.
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Applied AI Overview
“63% of brands say AI is already impacting their marketing strategies.” thewisemarketer.com We’re inundated with info about the huge impact machine learning and generative AI is having across industries, but how can the average small business or nonprofit benefit from this burgeoning technology? Well. I asked ChatGPT the following questions: In no time at all,…
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Hyper-Personalization
How customer data and AI-driven consumer insights combine to turbocharge your marketing Personalization has been used in marketing for decades as a strategy to strengthen connections with customers. Ever since the 1980s when businesses first learned to mail merge a database of contacts into a form letter, consumers have rapidly increased their demand for individualized…
Fetch Communications 