Marketing Trends
-
Unlock Customer Insights: Know Your Audience
Small businesses can gather customer insights effectively —without annoying people— by using low-friction, value-driven, and well-timed methods. Here’s a practical approach:
-
UPDATED! Coming soon in our marketing blog.
My apologies, subscribers. I have been remiss in keeping up a steady stream of helpful, informative articles designed to assist small- to medium-sized businesses, solopreneurs and nonprofits succeed in their content marketing initiatives. That said, I’m back and I’m fully loaded with great content marketing how-to’s and tips to share with you. I have been…
-
The 4 Essentials clients should provide to their marketing agency
You need to be able to objectively discuss your preferences to guide design decisions. You and your marketing agency share the responsibility of ensuring your choices are aligned with your vision, values and target audience expectations. Your choices have to be honest and realistic, and are guided by your Business Plan.
-
Applied AI Overview
“63% of brands say AI is already impacting their marketing strategies.” thewisemarketer.com We’re inundated with info about the huge impact machine learning and generative AI is having across industries, but how can the average small business or nonprofit benefit from this burgeoning technology? Well. I asked ChatGPT the following questions: In no time at all,…
-
Hyper-Personalization
How customer data and AI-driven consumer insights combine to turbocharge your marketing Personalization has been used in marketing for decades as a strategy to strengthen connections with customers. Ever since the 1980s when businesses first learned to mail merge a database of contacts into a form letter, consumers have rapidly increased their demand for individualized…
-
Sustainability & Ethical Marketing
As business owners, we have pondered our Why (thank you, Simon Sinek) and developed our Big Hairy Audacious Goal, (thank you, Jim Collins). Now businesses are increasingly called upon to focus on ethics and sustainability in their overall operations. As sustainability continues to evolve as a key concern to your customers, its principles should be…
-
Marketing Automation
Simply put, marketing automation refers to the use of technology or software to schedule and complete routine marketing tasks. While often associated with email marketing and CRM, marketing automation systems and processes can reduce the manual work in any aspect of your marketing tasks and facilitate marketing on multiple digital channels. If you have ever…
-
Events and AI-driven customer interactions
It’s impossible to discuss events and trade shows without a parallel conversation about the technological advancements that are driving the events industry forward in 2024. Product showcasing and customer interaction technology have become inexorably intertwined. Just as Covid impacted the event industry and left lasting changes, new technologies continue to disrupt how people experience events.…
-
Upcoming Blog Topics
Happy 2024! Get ready to crush those goals! Not everyone believes in making New Year’s resolutions, but when it comes to setting goals, not only am I up for it, chances are you’ll find me at the front of the line. I’m sure you have a vision for your company this year and are determining…
Fetch Communications 